branding + PORTFOLIO website
goal: create a logo to represent the work hard/ play hard attitude of the company, then extend the brand through promotional materials & on the web
Paperlyte is a group of creative people who, when it comes to video, can do just about anything. They produce high-quality, agency-level work, while giving their clients the personalized experience of working with a boutique studio. The guys at Paperlyte love what they do, and it shows in their work and in their attitude. They needed a brand that reflected their carefree personality, without compromising a feeling of trust and professionalism.
The Paperlyte logo has been printed on t-shirts, etched into camera equipment and tech cases, printed on stickers, embroidered on patches, hand painted on signage... it's all over the place.