website refresh & Promotion

goal: update the fresh ink website to be clean and sophisticated with a focus on user interaction + design a series of web ads to increase traffic

agency: fresh ink marketing

Fresh Ink had a well-established brand and a lot of awesome content on the web. For some reason, people just weren't sticking around when visiting their site. We de-cluttered to make sure the information potential clients needed was front and center. With the new design, we wanted to make sure people could immediately understand what Fresh Ink does, and trust that the company was a solid choice for their next project.

 Website

Website

 Website

Website

 Website

Website

To promote the site and increase traffic, we also designed a series of SEM ads. While all of the ads were Fresh Ink branded, I created a few unique sets that would each attract a different kind of potential client.

 Web Ads

Web Ads

 Web Ads

Web Ads


promo video gfx

GOAL: create simple, engaging graphics to be animated and used in a promotional video

AGENCY: FRESH INK MARKETING

Fresh Ink needed a series of graphics that could tell potential clients what they do in the form of a video, without the aid of a voiceover. Their request: keep it simple. We used tons of white space, a flat illustration style, and short bits of copy to create an engaging but straight to the point promotional video.