website refresh & Promotion
goal: update the fresh ink website to be clean and sophisticated with a focus on user interaction + design a series of web ads to increase traffic
agency: fresh ink marketing
Fresh Ink had a well-established brand and a lot of awesome content on the web. For some reason, people just weren't sticking around when visiting their site. We de-cluttered to make sure the information potential clients needed was front and center. With the new design, we wanted to make sure people could immediately understand what Fresh Ink does, and trust that the company was a solid choice for their next project.
To promote the site and increase traffic, we also designed a series of SEM ads. While all of the ads were Fresh Ink branded, I created a few unique sets that would each attract a different kind of potential client.
promo video gfx
GOAL: create simple, engaging graphics to be animated and used in a promotional video
AGENCY: FRESH INK MARKETING
Fresh Ink needed a series of graphics that could tell potential clients what they do in the form of a video, without the aid of a voiceover. Their request: keep it simple. We used tons of white space, a flat illustration style, and short bits of copy to create an engaging but straight to the point promotional video.