"Bowling is healthy" promo piece

Goal: develop a campaign to promote bowling as a fun way to exercise vs. a competitive sport

in-house work for international bowing campus

Most of the creative work developed for IBC is targeted toward people who are already involved in the sport of bowling. The goal here was to attract a new crowd of younger bowlers (and their parents)—people who are less in to the competitive side of things, and more into having fun and getting some exercise. We got a huge response from bowling centers around the country!

 Brochure : Outside

Brochure : Outside

 Brochure

Brochure

 Brochure : Inside

Brochure : Inside

The campaign used several pieces, including the brochure above and the 2-page ad below.

 Magazine Ad with Coupon

Magazine Ad with Coupon


"bowling 101" rules PIECE

GOAL: create a piece that explains the basic rules of bowling to teens

IN-HOUSE WORK FOR INTERNATIONAL BOWING CAMPUS

There were a few different documents floating around at IBC that explained the basic rules, vocabulary, and how-to's of competitive bowling. Unfortunately, they were all targeted toward older, adult bowlers. This piece was created to present the same information to high-school bowlers.

 Brochure

Brochure

 Brochure : Outside

Brochure : Outside

  Brochure

Brochure