What is the name of your business (or project, event, etc.)?
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If you have a current website, what do you like about it? What do you NOT like about it?
Will you be able to provide assets for your website?
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This would include: all text/copy (bios, headlines, product info, about pages, etc.) images, and a logo or other branding elements.
Describe the nature of your product or service.
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In one or two sentences, what is it that you do? What makes you stand out from the competition?
Who are your primary clients or customers?
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This could be either your current audience, or a new audience you would like to reach.
When your primary client/customer arrives at your site, what frame of mind are they in?
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What do you want your primary client/customer to do before they leave your site?
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If you can only choose one, which is the most important action?
Which social media channels (if any) does your primary client/customer spend time on?
Is this something that should be incorporated somewhere on the site?
What companies or brands do you consider competition in your industry?
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What makes you special?
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What is the one thing that makes you stand out from the competition? This is your unique selling point.
What kind of personality does your business have?
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If your business was a person, which of these words would describe them?
Any personality traits not listed that you'd like to add?
What are the main sections of your website?
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These would be the major links in the navigation bar. (For example: Home, About, Gallery, Contact, etc.)
What brands do you consider to be design inspiration? What kind of design do you like + anything you absolutely hate?
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If you've got any examples of what you like vs. what you want to avoid, drop some links here.
What are your thoughts on the general creative direction?
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Are there any websites that you really like? Any that you really DON’T like? Are there any colors that you’d like to try or any you’d like to avoid? Do you have any specific graphics or themes that you would like to use on your website?
Any special features you'd like to see?
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Outside of the general content pages, is there a specific function or feature that you'll need? Maybe a photo gallery? Event calendar? Store? Donations?
Do you have any sacred cows?
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Is there anything that MUST be included in your new wesbite? This could include your logo, a specific color, a specific photo, etc. Something that can't be left out of the final design.
Is there anything else I should know?
If there's something important to your new website that I didn't address, just let me know. :)
Awesome! This info will definitely help the design process. I'll take these answers and use them to put together an estimate and creative brief, if we haven’t already done so. And either way, I'll be in touch soon!
