What is the name of your business (or project, event, etc.)?
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Is this a re-brand?
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Do you have an existing logo? If so, what do you currently like and NOT like about your current logo? What is the motivation behind moving forward with a new logo and new brand?
Describe the nature of your product or service.
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In one or two sentences, what is it that you do? What makes you stand out from the competition?
Who are your primary clients or customers?
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This could be either your current audience, or a new audience you would like to reach.
Do you have any competitors in your industry?
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Who are they? Are they a problem, and if so, how? What are their main selling points?
What makes you special?
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What is the one thing that makes you stand out from the competition? This is your unique selling point.
What kind of personality does your brand have?
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If your business was a person, which of these words would describe them?
Any personality traits not listed that you'd like to add?
Where will your logo be used and seen?
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On the web? In print marketing materials?
What are your thoughts on the general creative direction?
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Are there any logos that you really like? Any that you really DON’T like? Are there any colors that you’d like to try or any you’d like to avoid? Do you have any specific symbols/icons/themes that you’d like to see incorporated in your logo?
What works and what doesn't?
Is there anything that you've tried in the past with branding (or marketing in general) that has worked well? Anything that hasn't?
What do you like + what do you hate?
If you've got any examples of what you like vs. what you want to avoid, drop those in here. If not, don't worry. We'll tackle that when we create your inspiration board.
Do you have any sacred cows?
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Is there anything that MUST be included in your new logo? This could be a specific color, a specific symbol, etc. Something that you want to included in every creative mockup.
